Unsolicited redesign concept for Taekwondo Plus South Austin, built by Matt Jiampietro. Not affiliated. Contact: matthewjiampietro0753@gmail.com
Redesign concept · South Austin, TX

Discipline for South Austin kids
that shows up at home too.

Traditional Taekwondo and Jiu Jitsu for ages 4 and up, led by Grandmaster Richard Johnson, 9th Degree Grandmaster, training South Austin families for over 30 years at Brodie Lane.

No uniform required to try it. No obligation. Just show up.
★★★★★ "My daughter stands taller now, and not just on the mat." · Loved by families across South Austin
Taekwondo Plus Est. Brodie Lane · Austin
White to black, one stripe at a time
9th DegreeGrandmaster instructor
Ages 4+kids through adults
TKD + Jiu Jitsutwo arts, one school
After-School+ camps + AISD pickup
Find your path

Which student are you?

One school, every age. From a 4-year-old's first stance to an adult's first Jiu Jitsu roll, there's a class built for exactly where your family is starting.

What parents actually worry about

You're not just booking a class.
You're solving for something.

Every parent who walks in the door at Brodie Lane is carrying one of these three questions. Here's how a real Grandmaster's program answers them.

🧍

Confidence

"Will this actually change how he carries himself?"

The belt system turns effort into visible progress in weeks, not months. Kids see themselves get better, and that feeling walks out the door with them.

📚

Focus

"She can't sit still for homework. Can she sit still here?"

Traditional TKD and Jiu Jitsu are built on structure and listening before technique. Parents consistently notice the classroom spillover before they notice the kicks improve.

📵

Screens

"I just want him off the couch for one real hour."

No screens on the mat. Just movement, a real instructor, and other kids working toward the same stripes. It's the easiest "no phones" hour of the week to sell a kid on.

Weekly schedule

Easy to find. Easy to plan around.

An illustrative weekly grid, the way a parent glancing at their phone before dinner actually wants to see it: one table, every program, every time.

TimeMonTueWedThuFriSat
3:30 PMAfter-SchoolAfter-SchoolAfter-SchoolAfter-SchoolAfter-Schoolno class
4:30 PMKarate Cubsno classKarate Cubsno classKarate CubsKids TKD
5:15 PMKids TKDKids Jiu JitsuKids TKDKids Jiu JitsuKids TKDKids Jiu Jitsu
6:15 PMTeens TKDTeens Jiu JitsuTeens TKDTeens Jiu Jitsuno classno class
7:00 PMAdults TKDAdults Jiu JitsuAdults TKDAdults Jiu Jitsuno classno class
Illustrative schedule for concept purposes. Real class times available by calling the school directly.
What parents say

The reviews write themselves.

★★★★★

"My son used to melt down over every little thing. Six months of Karate Cubs later, he tells me to 'breathe through it' before I even get the words out."

Illustrative review · parent, Karate Cubs
★★★★★

"Training under a 9th Degree Grandmaster isn't something you find at every strip-mall gym. You can feel the difference the first class in."

Illustrative review · parent, Kids TKD
★★★★★

"The after-school pickup saved our whole afternoon. He does homework, trains, and I pick up a kid who's already tired and happy instead of bouncing off the walls."

Illustrative review · parent, after-school program
What we'd track from day one

A site that gets smarter every week,
not one that goes dark after launch.

This is a small preview of the same analytics layer that runs behind every site I build: which channel actually drives a trial class, not just a click. All figures below are demo data for illustration.

Trial-class funnel

Visitors → clicked "Claim My Free Trial Class" → filled the form → showed up
Site visits
1,240
CTA clicks
418
Forms filled
186
Showed up
112
Demo data · illustrative

Tracked links

Every channel gets its own link, so we know which one actually works

Two A/B tests I'd run first

Small copy changes, measured, not guessed
Test 1 · Hero CTA

"Claim My Free Trial Class" vs. "Watch a Class First" as the primary button, measuring which one produces more completed trial-class signups, not just more clicks.

Test 2 · Pricing anchor

Leading with the Monthly Unlimited tier vs. leading with the Family Plan, measuring which framing gets more families past the pricing section to the CTA.

Simple membership

Your first class is free.
The stripes are earned after that.

No long-term contracts. Pause or adjust your plan anytime.

Free Trial Class

Free
one-time · new students
  • One full class, any program
  • Meet Grandmaster Johnson
  • No uniform required to try it
  • No obligation to continue
Claim My Free Trial Class
Most popular

Monthly Unlimited

$139/mo
unlimited classes, one program
  • Unlimited classes per week
  • Full belt-testing curriculum
  • TKD or Jiu Jitsu, your pick
  • Uniform included first month
  • Pause or cancel anytime
Start My Training

Family Plan

$219/mo
2 or more family members
  • Unlimited classes, whole family
  • Train together or separately
  • After-school pickup available
  • One less thing to schedule around
Enroll My Family
🥋 The First Class Promise: if your family doesn't leave feeling welcomed and impressed, tell us and we'll make it right.
What age can my child start?

Karate Cubs starts at age 4 with a program built for that age: shorter drills, more structure, and a big focus on listening before technique. Kids TKD and Kids Jiu Jitsu pick up from age 6 to 7 through 12, with Teens and Adults tracks after that.

Do parents watch, or just drop off?

Both are welcome. Plenty of parents drop off and watch from the lobby, and you're always welcome to sit in on a class before your student ever steps on the mat.

How long does it take to earn a black belt?

It varies by student and how often they train, but a real black belt under a Grandmaster's curriculum is typically a multi-year path. That's the point: it's an earned rank, not a belt mill that hands them out on a schedule.

Is there a long-term contract?

No long-term contract required to get started. Membership is month to month, and it can be paused or adjusted anytime life gets busy.

Ready when you are

Thirty years of Austin black belts
started with one free class.

Claim My Free Trial Class Today
Two minutes to book. No uniform needed to try it.
Claim My Free Trial Class
Claim My Free Trial Class
Concept · M. Jiampietro